Viners Assure Bread Knife
Also Available from Viners
Viners offer a range of exclusive cutlery sets, that are perfect for special occasions. The Dazzle range saw the launch of the Silver Gold last season. The Eminence range features Black Stripe and Gold Spot cutlery sets, which are ideal for the contemporary home. More traditional looking sets include the titanium coated Gold and Rose Gold sets. Viners has an exclusive range to suit all styles and tastes, whatever the occasion.
For everyday use, Viners offer various classically stylish stainless steel sets. An array of designs offers something to suit everybody. These are available in various sizes ranging from 16 to 44 pieces, and all crafted from top quality 18.0 and 18.10 steel. For the full collection, browse our Viners section.
The Viners Brand
Viners is a highly distinguished brand, having gained over a century of cutlery manufacturing experience. Trusted, much loved and steeped in British Heritage, Viners origins date back to Sheffield in the early 1900’s. Since then they have maintained a tradition which combines best in class materials and cutting edge technologies to produce elegant, robust, rust resistant cutlery with an enduring finish. With a varied range of designs and shapes to appeal to all tastes, all backed by our guarantee of excellence and finished to the highest standard.
Viners was started in 1901 by Adolphe Viener and his sons in Sheffield, Yorkshire. After the Second World War, Viners Ltd grew to be the biggest cutlery manufacturer in England. The Viener family were silversmiths by trade and initially worked in small workshops. When Adolphe Viener passed away, one of his sons, Rubens took up the reins of the family business. Rubens was a great driving force and brought the company firmly into the 20th Century. Under Rubens’ guidance, the firm grew and expanded rapidly, manufacturing quality stainless steel cutlery and other kitchen products. In the 1960’s, Viners had prospered and become a strong market leader, with a modern factory in Sheffield and subsidiaries in Ireland, France and Australia.
Acquisition by The Rayware Group
As with most home grown brands, the path to success did not run smoothly for Viners. The collapse of the steel industry and the flooding of imports to the UK from East Asia around the mid 20th century took its toll on the much loved cutlery brand. It eventually fell into decline in 1985.
Luckily, the potential for the brand was still recognised and it was bought out first by Oneida. Oneida were one of the world’s largest designers and sellers of stainless steel and silver plated cutlery and tableware. Viners was then bought out again by the Rayware Group in 2014.
The Rayware Group is a family owned business, which started in 1975. They are now one of the leading housewares suppliers and currently own some of the UK’s best loved brands. Rayware have done a fantastic job over the years, of reviving old British brands and bringing them into the 21st Century. They have introduced more contemporary ranges, whilst still maintaining the quintessential English charm. They have also kept a firm grip throughout on the traditional values and ethos of the brands. Their brands currently include Mason Cash, Kilner, Ravenhead, Arthur Wood, Price and Kensington, Typhoon, and most recently Viners.